| ChatRhino | Gupshup | |
|---|---|---|
| What it is | Shared inbox and AI agent for customer chat, with a white-label partner portal for agencies | Conversational AI platform for marketing, commerce and support across WhatsApp, RCS, SMS, Truecaller and voice. |
| Channels | WhatsApp, Instagram, Messenger, website chat, email, SMS, Telegram, in-app chat | WhatsApp, RCS, SMS, Truecaller, Voice, Instagram, Messenger (Enterprise) |
| AI | AI agents that answer from your website, files and Q&As and hand off to a person; agent copilot that looks up orders in Shopify and other tools | Superagent (AI orchestrator, early access), text and voice AI Agents, Avatar AI; 1,000 AI messages free per month then $0.012 each. |
| Pricing | From $19/month (Starter, up to 5 seats); Starter $19, Growth $49, Scale $99 | Pay as you go: $0/month platform fee (₹0 in India), pay per message from a prepaid wallet usage (prepaid wallet). Usage-based: rates on the rate card are 'all-in' and 'already include Meta's WhatsApp charges and operator SMS charges'. Note: the same page's FAQ refers to a '$99 monthly fee' (₹5,999 in INR) for CC Express, which conflicts with the $0 platform fee card. |
| WhatsApp access | WhatsApp Business Platform through 360dialog (BSP) or Meta's Cloud API; bring your own number and keys with no markup | WhatsApp rates are bundled 'all-in' including Meta charges (any margin not broken out); partner programme for ISVs and tech providers. |
| Hosting and security | AWS Mumbai (ap-south-1); ISO/IEC 27001 certified | Not stated on their site |
| For agencies | Yes: client workspaces under your brand, your rate card, margin per client | Not stated on their site |
Sources. Gupshup facts are from Gupshup's own website, checked 2026-11-15: gupshup.ai/pricing, gupshup.ai, gupshup.ai/about-us. Products and prices change; check their site before you decide. Spotted something out of date? Email hello@chatrhino.ai.
Choose this if
Gupshup
- Wide channel reach including RCS, SMS and Truecaller
- No platform fee on self-serve pay-as-you-go plan
- Enterprise compliance (ISO 27001, SOC 2 Type 2, GDPR) with regional data hosting
- Best for: Brands with high-volume messaging across WhatsApp, SMS and RCS, from self-serve to large enterprise.
Choose this if
ChatRhino
- You want one inbox for WhatsApp, Instagram, website chat, email, SMS and Telegram
- You want an AI agent that answers from your own content and hands off to a person with the reason
- You want to bring your own WhatsApp and AI keys with no markup
- You are an agency reselling customer messaging under your own brand
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