How to choose a WhatsApp Business Solution Provider

BSP, platform or direct?

A Business Solution Provider is a company Meta has approved to give businesses access to the WhatsApp Business Platform. Many WhatsApp tools are platforms built on top of a BSP. You can also use Meta's Cloud API directly, which is cheapest but leaves the inbox, automation and compliance work to you. See BSP vs Cloud API.

Pricing questions to ask

• What is Meta's rate for each category, and what do you add?
• Is there a monthly platform fee, and what does it include?
• Do you charge for free service conversations?
• How is GST invoiced?
• Is there a prepaid wallet, and what happens when it runs out?

Product questions to ask

• Can several agents work one number with assignment and notes?
• Can the bot hand over to a person with context?
• Does the campaign tool enforce opt-in and opt-out automatically?
• Which CRM and commerce tools does it integrate with?
• Are other channels (Instagram, website chat, SMS) in the same inbox?

Data, security and exit

• Where is data stored? Is it in India?
• Which third parties process it, including AI providers?
• SSO, MFA, role-based access, audit logs?
• Can you export everything, and migrate the number if you leave?

Where ChatRhino fits

ChatRhino is a platform that works with the WhatsApp Business Platform through a BSP (360dialog) or the Cloud API, with your rate card showing every unit price. We are in early access — talk to us and ask us these same questions.

Step by step

1. List your use cases. Support, sales, notifications, campaigns — and how many agents and messages per month.
2. Ask for transparent pricing. Meta's rate and the provider's markup or fee, separately, in INR, with GST treatment.
3. Check onboarding. Embedded signup, number migration, business verification help and display-name approval.
4. Test the product. Run a pilot with your real conversations: inbox, bot, templates and campaign reports.
5. Check data and security. Where data is stored, SSO and MFA, audit logs, and the provider's sub-processors.
6. Read the exit terms. Can you export contacts and history and move your number without penalty?