What customers ask
The conversations that matter
- Instagram DMs after a reel or ad
- Sizing, ingredients and usage questions
- Launch and restock alerts
- Replenishment reminders
- Post-purchase onboarding
- Reviews and feedback requests
What to measure
Metrics worth tracking
- Campaign read and reply rates
- Opt-out rate per campaign
- Revenue from conversations (via payment links)
- DM response time
Copy these
Three example flows
- FLOW 01
Restock alert
Customer asks for an out-of-stock item → agent offers a restock alert → records opt-in for that purpose → a campaign goes to the segment when stock returns.
- FLOW 02
Replenishment
Segment: bought a 30-day product 25 days ago and opted in → template with a reorder button → payment link on reply.
- FLOW 03
Ad to chat
Click-to-WhatsApp ad → greeting flow asks what they are shopping for → recommends products → hands warm leads to a stylist.
Start with
Channels and integrations
Channels: Instagram, WhatsApp, Website chat.
Integrations: Shopify, Razorpay, Google Sheets, HubSpot.
Compliance note. Meta may limit how many marketing templates a single person receives in a period, so a broadcast to a large list may not reach everyone. Smaller, relevant segments perform better and cost less. This is general information, not legal advice.