Send responsibly
Consent is enforced, not suggested
Opt-in required
Business-initiated WhatsApp messages only go to contacts with a recorded opt-in.
Opt-out wins
An opt-out is never overridden by a campaign. Only a fresh opt-in clears it.
STOP handling
Inbound STOP-type replies suppress the contact across campaigns.
Cost before send
Estimated cost by category from your rate card; funds reserved before dispatch.
Throttled delivery
Paced to provider limits with retries for temporary failures.
Reports
Delivered, read, replied, failed and skipped — with reasons.
