Guides
Start here
WhatsApp message categories: marketing, utility, authentication and service
The four WhatsApp Business message categories explained with examples, how Meta categorises templates, what happens if it changes the category, and how to choose.
Read the guideGuideThe WhatsApp 24-hour customer service window, explained
What the WhatsApp 24-hour customer service window is, when it opens and closes, what you can send inside and outside it, and the 72-hour free entry point.
Read the guideGuideHow to build a WhatsApp support bot that hands over well
Build a WhatsApp support bot step by step: find the top questions, ground answers in your content, add lookups, design the handoff and test before launch.
Read the guideGuideHow agencies resell WhatsApp and AI chat white-label
A playbook for agencies reselling white-label WhatsApp and AI chat: pricing models, rate cards and margin, wallets and credit, onboarding and compliance.
Read the guideRegions · India
Messaging rules in India
WhatsApp pricing, consent under the DPDP Act and DLT registration for SMS, for teams messaging customers in India.
WhatsApp Business API pricing in India, explained
How WhatsApp Business Platform pricing works in India: per-message charges by category, free service replies, the 24-hour window, BSP fees, GST and a worked example.
Read the guideIndia guideWhatsApp opt-in rules for Indian businesses
What counts as valid WhatsApp opt-in, how to collect it on your website, at checkout or in-store, handling opt-outs, and how India's DPDP Act affects consent.
Read the guideIndia guideDLT registration for SMS in India: a step-by-step guide
How to register for DLT to send commercial SMS in India: entity, headers, content templates, consent, telemarketer binding, URL whitelisting and timing.
Read the guideIndia guideHow to choose a WhatsApp Business Solution Provider
A practical checklist for choosing a WhatsApp BSP or platform: pricing transparency, markup, onboarding, inbox, automation, data location, support and exit terms.
Read the guide