ChatRhino
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Using a WhatsApp BSP vs connecting to Meta's Cloud API directly

Both give you the WhatsApp Business Platform. The difference is who builds and supports everything around it.

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Through a BSP / platform compared with Meta Cloud API directly
Through a BSP / platformMeta Cloud API directly
Message costMeta's rate plus the provider's markup or feeMeta's rate only
SetupGuided signup and verification helpYou configure apps, webhooks and tokens
Inbox, bots, campaignsIncluded in the platformBuild or buy separately
SupportProvider support, often local hoursMeta's developer documentation and support channels
Best forTeams without dedicated developersEngineering teams with a narrow use case

ChatRhino supports both: connect through 360dialog as a BSP or through Meta's Cloud API.

Choose this if

Through a BSP / platform

  • You want an inbox and bots working this week
  • You lack in-house developers
  • You want local support and help with templates

Choose this if

Meta Cloud API directly

  • You have engineers and a narrow use case (for example OTPs only)
  • You want the lowest per-message cost
  • You will build your own tooling

FAQ

Questions, answered

Is the Meta Cloud API cheaper than a BSP?

Per message, usually yes, because there is no markup. You then pay in engineering time for the inbox, automation and compliance tooling.

Can I switch from a BSP to the Cloud API later?

Generally yes; numbers can be migrated between providers. Plan template and data migration in advance.

Early access is open

See ChatRhino on your own conversations.

We onboard businesses and agencies in small batches. Tell us how you talk to customers today and we will set up a workspace with you.

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